I See Dead People Moving Product
Choosing the right dead celebrity can help you launch a product.
As numerous outlets including The Los Angeles Times report, the image of Chris Farley on a number of billboards around Los Angeles will promote an upstart company's commercial drug treatment clinics. They do have Farley's family's permission and the family's foundation was compensated $25,000. Um, that's not much money.
In the story, Terren S. Peizer, Hythiam's CEO and major stockholder says talks are underway with estates of "several" other dead celebrities.
But you tell me, what bothers you more? A celebrity brought back from the dead to move product? Or is it the loop-de-loop of the commercial clinics, the ad agencies, the drug companies supplying the clinics and the investors? A lot of people are going to make a lot of money while "fighting drugs."
The company that owns the clinics saw it's stock jump 20% on the NASDAQ last week based on results on test patients. Looks like everybody is set up to make out well on this one, except poor Chris Farley, who just wanted to be John Belushi.
PS And from Washington Post's Celebritology the finish I wish I had written:
"Any person -- megastar or not -- who self-medicates enough to end life deserves to be remembered, missed and retired."
Choosing the right dead celebrity can help you launch a product.
As numerous outlets including The Los Angeles Times report, the image of Chris Farley on a number of billboards around Los Angeles will promote an upstart company's commercial drug treatment clinics. They do have Farley's family's permission and the family's foundation was compensated $25,000. Um, that's not much money.
In the story, Terren S. Peizer, Hythiam's CEO and major stockholder says talks are underway with estates of "several" other dead celebrities.
But you tell me, what bothers you more? A celebrity brought back from the dead to move product? Or is it the loop-de-loop of the commercial clinics, the ad agencies, the drug companies supplying the clinics and the investors? A lot of people are going to make a lot of money while "fighting drugs."
The company that owns the clinics saw it's stock jump 20% on the NASDAQ last week based on results on test patients. Looks like everybody is set up to make out well on this one, except poor Chris Farley, who just wanted to be John Belushi.
PS And from Washington Post's Celebritology the finish I wish I had written:
"Any person -- megastar or not -- who self-medicates enough to end life deserves to be remembered, missed and retired."
posted by Mike Gibson at 7:44 AM
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