What if the new mainstream is no mainstream?
New artists of every stripe have always found it hard to "break in" and become a "break out" artist in the mainstream. But what if there is no mainstream? We already have a world where Barry Manilow can sell about 160,000 units and be on top of the Billboard charts. Have music's fans already abandoned the traditional and are not only buying music online but aggregating in new communities online that are defined by these shared interests and are buying accordingly?
A good article that refers to the phenomenon of The Long Tail appears in the Miami Herald. Check that out. I think it particularly applies to my favorite music: dance, house, etc. which definitely has a following but you aren't going to hear it on the radio and you may not find much at a place like the already troubled Tower Records ...
... but you will find it online, on satellite, and on Amazon.
It's all about finding the sliver of audience and giving them what they like.
Aha! I think Mr. Daniel Franco is doing exactly that on the fashion side of things. He is opening an online boutique and has already cultivated a potential market through his MySpace site, all done on the platform of another niche audience: the 2,000,000 die hard fans of Project Runway.
New artists of every stripe have always found it hard to "break in" and become a "break out" artist in the mainstream. But what if there is no mainstream? We already have a world where Barry Manilow can sell about 160,000 units and be on top of the Billboard charts. Have music's fans already abandoned the traditional and are not only buying music online but aggregating in new communities online that are defined by these shared interests and are buying accordingly?
A good article that refers to the phenomenon of The Long Tail appears in the Miami Herald. Check that out. I think it particularly applies to my favorite music: dance, house, etc. which definitely has a following but you aren't going to hear it on the radio and you may not find much at a place like the already troubled Tower Records ...
... but you will find it online, on satellite, and on Amazon.
It's all about finding the sliver of audience and giving them what they like.
Aha! I think Mr. Daniel Franco is doing exactly that on the fashion side of things. He is opening an online boutique and has already cultivated a potential market through his MySpace site, all done on the platform of another niche audience: the 2,000,000 die hard fans of Project Runway.
posted by Mike Gibson at 3:10 PM
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