You weren't like I thought ... give me my money back

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From Page Six:

JUST as Page Six predicted two weeks ago, some homophobic Clay Aiken fans have lodged a formal complaint with the Federal Trade Commission over the marketing and promotional practices of Aiken's label. They charge false advertising and misrepresentation and conspiring to market and promote Aiken - the "American Idol" contender who allegedly had a tryst with a former military man - in a false and deceptive manner. A spokesman for the group said, "As consumers, we feel ripped off. It is obvious now that the private Clay is very different from the manufactured, packaged public Clay who was marketed to us."
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What are the legal and entertainment industry ramifications for a nasty little move like this? The public persona and private life of entertainers usually diverges, (just as you probably don't act at home as you do at work) but until recent years it was much easier to separate one from the other. Book after book has been written about this in the Hollywood community as the examples have filled volumes for decades.

But what if a rumor of your private life creates a legal action involving the public product you produce? The public wants their stars more accessible than ever before. And when they get the access and aren't happy with what they learn they can sue? I'm just asking ...