A Disaster Movie I Would Watch

From the v. talented people at Chocolate Cake City:

Book Marketing Evolution

When you walk into Barnes & Noble or any other big chain bookstore, you stop and look at all those tables first, don’t you? I know I do. "New in Paperback" "New and Notable" or "Bestsellers" placards on tables stacked high with books.

Those aren’t placed by bookstore managers who love books or college age clerks majoring in literature.

The space is paid for by publishers and it works. So much so that venerable book sections of leading newspapers are losing so much revenue they are planning to merge book reviews with other sections if they keep them at all.

You can read about that along with a really good overview of current and future marketing trends within book publishing here.